Oumou Aidara // Multi-disciplinary artist and intersectional environmentalist.
Oumou Aidara (they/them) is a technically trained photographer currently devouring 3D Design as their new medium of expression. Born and raised in Dakar/Senegal, they draw upon their heritage and cultural experiences through their recent work. They are an advocate for intersectional environmentalism as the first step towards decolonizing environmentalism.
Oumou’s work means bringing in their particular cultural upbringing in a way that at the same time brings imminent stories to the foreground. Their current work focuses on identity, humanity and earth. Fascinated by nature, they often use its elements as props so to present the inherent beauty of organic forms and their lush colors.
Their latest film project, is told in Wolof, English and German from a first person’s point of view, portraying different cultural views on sustainable fashion consumption and the social issues around it.
It tells the journey of a Senegalese woman living in Berlin where she studies Film. While working on one of her university assignments, she decides to create a documentary on Sustainable Fashion which led to her dreaming about the times she used to be bullied for wearing second-hand clothing. Through her voyage, she’s giving her thoughts on the matter and interviewing people to find new perspectives. Towards the end, she confronts the bully.
You want to know more about Omou’s work and want to support their work? Check out Omou on Instagram @fav.gardener!